This is not instant coffee
Instant coffee is brewed and then dried, and drying is where most of the aroma gets lost. NoNormal coffee is never dried. We brew 100% Colombian Arabica, then reduce it to a concentrate about twenty times stronger than a usual cup.
We add microgrounded coffee for some extra body and natural thickener holds it together so it never needs a fridge, before or after opening.
The beans come from Colombia. Everything after that happens in Switzerland with a tube that is made of 100% recycled aluminium.
About this coffee
Carrying coffee usually means carrying equipment: a grinder, a filter, a pot, and everything you then clean and pack out. Classic Black removes all of it.
It is coffee paste rather than powder. Colombian Arabica, dark roasted, then concentrated in Switzerland until a teaspoon in hot water gives you a full cup with a heavy body and no grit.
Stir it into water slightly below 80°C, or into a cold bottle if you would rather shake it. The tube reseals, never needs refrigeration, and keeps for eighteen months from production.
Real coffee without the gear that usually comes with it
- 20 cups
- 60 mg caffeine per serving
- Zero sugar
- 1 tsp (5 g) per 150 ml / 5 oz water
How it works
Mix one teaspoon into 150 ml / 5 oz of water, hot or cold. No grinder, no filter and no pod.
