This is not instant coffee
Instant coffee is brewed and then dried, and drying is where most of the aroma gets lost. NoNormal coffee is never dried. We brew 100% Colombian Arabica, then reduce it to a concentrate about twenty times stronger than a usual cup.
We add microgrounded coffee for some extra body and natural thickener holds it together so it never needs a fridge, before or after opening.
The beans come from Colombia. Everything after that happens in Switzerland with a tube that is made of 100% recycled aluminium.
Coffee, reimagined for the Outdoors.
Super-concentrated and lightly sweetened. No machine. No fridge. No waste.
100% Colombian Arabica. Swiss-made.
Squeeze into water, stir, or eat straight.
Smooth, dark-roasted Arabica with a touch of Swiss beet sugar.
- 20 cups
- 45 mg caffeine per serving
- 1.6 g sugar per serving
- 1 tsp (5 g) per 150 ml / 5 oz water
How it works
Mix one teaspoon into 150 ml / 5 oz of water, hot or cold. No grinder, no filter and no pod.


