{"product_id":"nonormal-classic-black-concentrated-coffee","title":"NoNormal Classic Black Concentrated Coffee","description":"\u003ch1 class=\"h2\"\u003eThis is not instant coffee\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cp\u003eInstant coffee is brewed and then dried, and drying is where most of the aroma gets lost. NoNormal coffee is never dried. We brew 100% Colombian Arabica, then reduce it to a concentrate about twenty times stronger than a usual cup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eWe add microgrounded coffee for some extra body and natural thickener holds it together so it never needs a fridge, before or after opening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe beans come from Colombia. Everything after that happens in Switzerland with a tube that is made of 100% recycled aluminium.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"accordion__toggle h6\"\u003e\u003cspan\u003eAbout this coffee\u003c\/span\u003e\u003cspan class=\"animated-plus group-expanded:rotate\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"accordion__content prose\"\u003e\n\u003cp\u003eCarrying coffee usually means carrying equipment: a grinder, a filter, a pot, and everything you then clean and pack out. Classic Black removes all of it.\u003c\/p\u003e\n\u003cp\u003eIt is coffee paste rather than powder. Colombian Arabica, dark roasted, then concentrated in Switzerland until a teaspoon in hot water gives you a full cup with a heavy body and no grit.\u003c\/p\u003e\n\u003cp\u003eStir it into water slightly below 80°C, or into a cold bottle if you would rather shake it. The tube reseals, never needs refrigeration, and keeps for eighteen months from production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eReal coffee without the gear that usually comes with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20 cups\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e60 mg caffeine per serving\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eZero sugar\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e1 tsp (5 g) per 150 ml \/ 5 oz water\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"section-header justify-self-start text-start\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003ch2 class=\"h2\"\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eMix one teaspoon into 150 ml \/ 5 oz of water, hot or cold. No grinder, no filter and no pod.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"multi-column__item  snap-center group\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\u003cimg src=\"https:\/\/nonormal.com\/cdn\/shop\/files\/website_step_1.gif?v=1780235141\u0026amp;width=600\" alt=\"\" srcset=\"\/\/nonormal.com\/cdn\/shop\/files\/website_step_1.gif?v=1780235141\u0026amp;width=300 300w, \/\/nonormal.com\/cdn\/shop\/files\/website_step_1.gif?v=1780235141\u0026amp;width=400 400w, \/\/nonormal.com\/cdn\/shop\/files\/website_step_1.gif?v=1780235141\u0026amp;width=500 500w, \/\/nonormal.com\/cdn\/shop\/files\/website_step_1.gif?v=1780235141\u0026amp;width=600 600w\" width=\"600\" height=\"480\" sizes=\"(max-width: 699px) 53vw, (max-width: 999px) 38vw, calc((100vw - 3rem * 2) \/ 3)\" class=\"zoom-image group-hover:zoom\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"multi-column__item  snap-center group\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\u003cimg src=\"https:\/\/nonormal.com\/cdn\/shop\/files\/website_step_2_48ef4343-0a35-4aee-8d05-b5fa50a182b6.gif?v=1780235595\u0026amp;width=600\" alt=\"\" srcset=\"\/\/nonormal.com\/cdn\/shop\/files\/website_step_2_48ef4343-0a35-4aee-8d05-b5fa50a182b6.gif?v=1780235595\u0026amp;width=300 300w, \/\/nonormal.com\/cdn\/shop\/files\/website_step_2_48ef4343-0a35-4aee-8d05-b5fa50a182b6.gif?v=1780235595\u0026amp;width=400 400w, \/\/nonormal.com\/cdn\/shop\/files\/website_step_2_48ef4343-0a35-4aee-8d05-b5fa50a182b6.gif?v=1780235595\u0026amp;width=500 500w, \/\/nonormal.com\/cdn\/shop\/files\/website_step_2_48ef4343-0a35-4aee-8d05-b5fa50a182b6.gif?v=1780235595\u0026amp;width=600 600w\" width=\"600\" height=\"480\" sizes=\"(max-width: 699px) 53vw, (max-width: 999px) 38vw, calc((100vw - 3rem * 2) \/ 3)\" class=\"zoom-image group-hover:zoom\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"multi-column__item  snap-center group\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\u003cimg src=\"https:\/\/nonormal.com\/cdn\/shop\/files\/website_step_3.gif?v=1780235141\u0026amp;width=720\" alt=\"\" srcset=\"\/\/nonormal.com\/cdn\/shop\/files\/website_step_3.gif?v=1780235141\u0026amp;width=300 300w, \/\/nonormal.com\/cdn\/shop\/files\/website_step_3.gif?v=1780235141\u0026amp;width=400 400w, \/\/nonormal.com\/cdn\/shop\/files\/website_step_3.gif?v=1780235141\u0026amp;width=500 500w, \/\/nonormal.com\/cdn\/shop\/files\/website_step_3.gif?v=1780235141\u0026amp;width=600 600w\" width=\"720\" height=\"576\" loading=\"lazy\" sizes=\"(max-width: 699px) 53vw, (max-width: 999px) 38vw, calc((100vw - 3rem * 2) \/ 3)\" class=\"zoom-image group-hover:zoom\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NoNormal","offers":[{"title":"Default Title","offer_id":48959534924001,"sku":null,"price":37.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/1324\/5605\/files\/Classic_Black_1.webp?v=1787291594","url":"https:\/\/shop.absoluteoutdoors.com.au\/products\/nonormal-classic-black-concentrated-coffee","provider":"Absolute Outdoors","version":"1.0","type":"link"}